Liquor and Gaming NSW > Gaming & Wagering

Interactive Gambling (2014)

About the study

The project led by Nerilee Hing at the Centre for Gambling Education and Research, Southern Cross University investigated how Australians use interactive gambling services and the impact of interactive gambling on land-based gambling and gambling-related problems.

The current study defined an interactive gambler as someone who had gambled on at least one interactive form in the past year, not excluding other gambling modes.

The research found:

  • Interactive gamblers are most likely to be male and younger than land‐based gamblers.
  • Interactive gamblers have more positive views of gambling than land‐based gamblers and were engaged in a significantly greater number of gambling activities.
  • Interactive gamblers were more likely to gamble on sports, races and poker, compared to non‐interactive gamblers, who were most likely to gamble on electronic gaming machines (EGMs).
  • The most popular online activities were interactive sports and race wagering, and interactive gamblers conducted the majority of their betting online.
  • Convenience and ease of access is driving use of interactive gambling, followed by more competitive products and pricing as well as the comfort of gambling from home.
  • Gamblers were most likely to choose an interactive operator based on competitive price and promotions, as well as reputation and products offered and while most preferred domestically regulated sites, at least one‐third of interactive gamblers were not concerned about gambling with offshore providers.
  • Over three‐quarters of interactive gamblers reported using interactive modes for at least half of their gambling and approximately one-fifth reported gambling either entirely online or mostly offline.
  • The national telephone survey indicated that the past year prevalence of adult gambling participation in Australia was 64% and 8% of adults engaged in at least one form of interactive gambling.
  • Differences were found in the forms of gambling related to problems, with interactive gamblers most likely to report problems related to race wagering, EGMs and sports betting, while non‐interactive gambling problems appeared mostly related to EGMs.
  • The specific features of interactive gambling which appear to have the greatest negative impact included its constant availability and convenience (combined with isolation, boredom and distress), use of electronic funds, online accounts and gambling with credit, which reduced the salience of losses and wins, ability to play in private and hide betting, and advertisements and promotions, including inducements to gamble.

This research is useful in that it provides comprehensive information on interactive gambling, of which is likely to increase. Proactive efforts by all key stakeholders should aim to address the issues related to the integration of interactive technologies in gambling.

This study was funded through Gambling Research Australia.

Read the report. 

How to cite this report

Hing N, Gainsbury S, Blaszczynski A, Wood R, Lubman D & Russell A 2014, Interactive gambling. Gambling Research Australia. Melbourne.

Main list of gambling research reports here. ​